• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Cereal Secrets

Cereal Secrets

  • Cereal Brands
  • Best For Diabetics
  • Fortified Cereals
  • High Fiber Cereals
  • Low-Calorie Cereals
  • Best for Pregnancy
  • Low Sodium Cereals
  • Oat Cereals
  • Show Search
Hide Search

Half of All Cereals Are Discontinued After 5 Years Or Less

Created by reddit user qwerty2020

The table above shows the half-life of cereals. Basically most new cereals are discontinued after 5 years or less. Below you can see the number of new launches by decade (up until 2018):

On InterviewIQ where the data was published there is some speculation about why there have been so many new launches in the past few decades.

They concluded there could several reasons including:

  • Bringing millennials back by re-launching their old favorites
  • Join the health/psuedo-health wave by offering healthier varieties
  • Design short-tenured cereals intentionally for promotional reasons

Primary Sidebar

5 Best Krave Cereal Flavors

Is Golden Puffs Cereal Healthy? Ingredients & Nutrition Facts

Is Special K Cinnamon Brown Sugar Crunch Protein Cereal Healthy? Ingredients & Nutrition Facts

Is Cinnamon Cheerios Cereal Healthy? Ingredients & Nutrition Facts

Is High Key Cereal Healthy? Ingredients & Nutrition Facts

Is Trix Cereal Healthy? Ingredients & Nutrition Facts

Wheat vs Rice In India

Is Kellogg’s Chocolate Frosted Mini-Wheats Little Bites Cereal Healthy? Ingredients & Nutrition Facts

Is Cinnamon Toast Crunch Churros Cereal Healthy? Ingredients & Nutrition Facts

Is Total Cereal Healthy? Ingredients & Nutrition Facts

Is Fruit ‘n Fiber Cereal Healthy? Ingredients & Nutrition Facts

Is Magic Spoon Cookies & Cream Cereal Healthy? Ingredients & Nutrition Facts

Cereal Secrets

About - Privacy Policy - Contact - Cereal Comparisons
Copyright © 2023 Cereal Secrets.
Cereal Secrets is an independent, research based website. It is advertiser-supported and we may receive compensation for some links to products and services throughout this website.

FTC Disclosure: Cereal Secrets uses affiliate links which pay us a commission if you go on to purchase something using the link. This helps keep this website free.